The Weave Heard Around the World: Louise Trotter’s Vision
Bottega Veneta’s “Craft Is Our Language” Is the Quiet Flex We Needed..
Let’s be honest—fashion campaigns can be a little… loud. (Screaming logos, dramatic press releases, choreographed chaos.) But then Bottega Veneta walks in—calm, confident, and just casually celebrating 50 years of their iconic Intrecciato weave with the chicest whisper in fashion history.
And I’m listening.
Their new campaign, Craft Is Our Language, is everything I love: elegant, emotional, totally unexpected—and led with intention. Louise Trotter, Bottega’s first-ever female creative director, lined up a truly diverse cast that feels more like a group of fascinating dinner party guests than fashion campaign clichés.
My personal favorites were Tyler the Creator, Lorenzo Musetti, Jack Antonoff, Lauren Hutton and last but not least, Julianne Moore…
Yes…Their hands!Louise built this entire campaign around expressive gestures as a symbol of craftsmanship. Think: less billboard, more ballet.
For the uninitiated, the Intrecciato weave isn’t some recent It-girl trend. It’s been around for 50 years, ever since Bottega's leather artisans realized their machines couldn’t stitch thick leather and decided—very Bottega of them—to just weave it by hand instead.
Fast forward: that grid-like leather becomes the ultimate insider sign of quiet luxury. No logos. No gimmicks. Just texture, quality, and confidence.
Lauren Hutton carried hers in American Gigolo. Madonna wore it in the early '90s. Tina Turner had it in white. These are the moments you don’t forget.
Let’s talk about why this works. Louise Trotter didn’t just gather a diverse, multi-generational cast to check a box—she understood the assignment. She let their presence speak. There’s no screaming fashion here. Just soul.
And in an era of AI look books and digital filters, seeing something that feels so handcrafted and so human? That’s the kind of flex I can get behind.
I love a good trend moment as much as anyone, but this campaign reminded me why we fall in love with fashion in the first place. Not for the hype, but for the stories. For the details. For the hands that still, in 2025, take the time to weave.
So yes, this week on OlyaDz. Insights I’m giving a standing ovation to Bottega Veneta—for turning a half-century-old technique into the most elegant conversation in fashion right now.
And to Louise Trotter—for leading with softness and strength. We love to see it.
But who was your favorite in the long list of the amazing cast?
Much love, Olya xx
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